THE BIG5 – Dubai
Hundreds of visitors and new contacts for CAP Arreghini’s first time at “The Big 5 Show” in Dubai
Hundreds of visits and new contacts for CAP Arreghini’s first time at “The Big 5 Show” in Dubai, the largest construction exhibition in the Middle East, which took place from 23 to 26 November 2009.?On a stand of about 20 square metres designed ad hoc by the internal marketing department, CAP Arreghini presented its new collection of “Generation Art” decorative products, highly elegant and good quality finishes for interior decoration, which wink at the most modern trends.?A non-conventional mounting transformed the stand into a veritable art gallery, in which precious frames contained the various “Generation Art” finishes instead of normal paintings. An emotional path with a strong impact guided visitors in their discovery of various chromatic essences.?The new Generation Art decorative solutions, in fact, reproduce the effects and materials they are inspired by and so meet with the tastes and requirements of the most curious and style conscious consumers.?With Generation Art, art meets functionality: high quality products, with excellent performance, available in a wide range with the usual safety guaranteed by the CAP Arreghini brand.
CAP Arreghini’s space had a large crowd of visitors, far beyond the company’s expectations, who were attracted by the captivating design of the stand, by the originality of the display of the products and by the professionalism of the company’s managers.?The success achieved is the result of constant commitment in the research and development of innovative solutions, able to anticipate the most current trends of an increasingly demanding and continually evolving market. “The Big 5 Show”, with its 40 thousand square metres of exhibition space and 50 thousand visitors from over 50 countries, proved to be an important occasion for CAP Arreghini to achieve high visibility, create new business opportunities and share experiences with quality operators from all over the world. In the current economic situation and times of financial instability, it is of vital importance for companies to continue to interact with the various markets, with the purpose of asserting their presence at international level. And CAP Arreghini squarely hit the mark.