CAP Arreghini launches the new "concept store" colour
CAP Arreghini, an ISO 9001 certified company that has been operating in the paint industry market for 60 years, confirms its commitment by investing in the future with a major new opening. On November 6th we inaugurated the new colour centre of Arreghini Paints, partners of the Group.
A "concept store" of what will be CAP Arreghini’s colour centre in the future: a project done by four hands by Arreghini Paints and its headquarters, which aims to engage customers in a pleasant and inviting way by, giving them in a real experience of colour.?An area of about 1200 square meters, mostly on one side whilst on the other we have professional applicators and architects. The store has a dual identity: on the one hand applicators are invited to take a guided walk within the various product families, the other a real showroom for architects and designers. Two identities dedicated to different audiences, each with precise requirements and needs, and also with their own way of approaching CAP Arreghini products.?Engaging customers in a pleasant and inviting environment, taking the them though a real experience of color is the goal of this project.
The space on the left is devoted to applications and allows you to find the product you are looking for through a clear display, with articulated lines accompanied by explanatory pictures, which make a clear and visible effect. There is also an area for meeting and socializing, the "meeting point", designed to organize presentations, training courses or simply stop for a comparison.?The area devoted to the architects, however, presents a totally different aspect: the wooden floor and the special metal structures that resemble the game of Shanghai are very impressive. Similar to a New York loft, designers and architects are invited to discover the various panels and products applied in real life, hung at different heights. An interplay of volumes and colours calls for deeper knowledge of the products with the ability to find areas to discuss, reflect or even stay in relax and enjoy the show of images on the LCD TV.
But there's more. For the launch of this new project, Arreghini Paints has launched an operation in prizes: all those who visit the store during the first month of opening will be able to participate in a contest and win a hot air balloon flight. "A flight in nature with Arreghini Paints" is the name of the operation: a project to communicate the new vision of colour, more careful to the welfare and health of users, in the tradition of product quality of CAP Arreghini.?In addition, the opening day, a hot air balloon personalized by Arreghini Paints has soared the skies over Pordenone, inviting the whole city to discover its new look and philosophy of colour in the store.
An ambitious project that sought to show how the Arreghini group is constantly evolving, able to communicate with many different stakeholders.?In its long history, in fact, the Arreghini paint factory has always combined the technological evolution applied to products and tradition of doing business in a responsible manner. Values such as reliability, professionalism and quality are an asset to this company in the Northeast- born from a genius of an artist and restorer who, despite the current global economic situation, strongly believes in innovation.