CAP Arreghini

25-04-2010

ITALCOLORS, the new colour centre, opens in Paris.

CAP Arreghini’s international development project continues. ITALCOLORS owned by Renato Vasco Mavilia, in rue de la Federation, is the new point of reference for Italian colour and design in France. The large shop windows welcome you in a warm and friendly atmosphere, which greets customers and initiates them to the CAP Arreghini world.A world where the various products are presented inside treasure chests and large trunks, like precious treasures, to suggest their top quality and performance. The spaces are divided according to product lines, with a very effective shop layout.

The opening of ITALCOLORS was managed over two separate days: the first dedicated to colour applicators and professionals, the second to architects, design engineers and designers. In this way, it was possible to give greater commitment to the various requirements of the public, who showed great interest in the CAP Arreghini products with numerous questions and queries on technical matters. The practical demonstrations also contributed to focusing attention on the coverage and on the high quality of products such as Absolutecap, the Generation Art decorative products, the historic products such as K81, Coprisol, Gradiente and many others.?Thanks to a consolidated collaboration with this French partner, CAP Arreghini can count on a distribution agreement for the whole of France, as well as on a new point of sale.?An important opening, which is evidence of the company’s wish to extend its network in this lively sales territory.