CAP Arreghini in Livigno: Main Partner of the Third Stage of Vette e Onde 2025
CAP Arreghini, a historic leader in paints and building products, is proud to have supported, as Main Partner, the third stage of Vette e Onde Experience 2025, bringing its distinctive touch of quality and innovation to the magnificent setting of Livigno. After the editions in Cortina d’Ampezzo and Cattolica, which featured leading figures in architecture, design and tourism, the company brought its expertise to this important event. With a strong commitment to design and sustainability, it promotes the evolution of tourism facilities, highlighting the importance of designing spaces that are not only aesthetically beautiful but also sustainable, practical and functional.
Experiences and Ideas for Hospitality: Where Design Meets Vision
The Vette e Onde Experience project, conceived by MC International and Arzanà with the collaboration of SEC and Partners and Progetto Creativo, brought together the worlds of architecture, tourism and design to rethink the future of mountain and coastal destinations. The event took place at the Alpen Resort Bivio, at 1816 meters above sea level, where architects, investors, industry operators and institutions gathered to discuss “New forms of hospitality and services for mountain tourism.”
Much more than a simple exhibition, it became a true laboratory of ideas among designers, architects, interior designers and professionals in the world of construction and design. At the heart of the debate were the value of the territories and the need to extend tourism beyond the traditional seasons. An opportunity to reflect on the future of mountain destinations, sustainability and the importance of making locations more accessible and attractive throughout the year. As main sponsor, CAP Arreghini once again promoted this project, highlighting new forms in the hospitality and real estate sector with a focus on awareness and responsibility.
Livigno: A Laboratory of Tourism and Sustainability
The topics of the day focused specifically on Livigno, a town evolving from a traditional ski destination into a multifunctional and sustainable location, able to attract visitors year-round. With the upcoming Milan-Cortina 2026 Winter Olympics, the area will become even more strategic, responding to the growing demands of visitors who seek sustainability and innovation in tourism services.
Alpine Energy: Building the Future of Tourism with Identity and Vision
At the center of the event was the launch of the “Alpine Energy” research, developed by the Municipality and the Tourist Promotion Agency of Livigno. The study highlighted the strengthening of the town’s international image, preparing it for greater visibility in the run-up to the 2026 Olympic Games. Luca Moretti, from Livigno Next, presented the long and meticulous process behind the creation of the Livigno brand, built around three key words: POWERFUL (energy and sport), CHIC (elegance and tradition) and MOVING (outdoor activities). These values define Livigno’s identity and potential as an all-year-round multifunctional tourism destination.
Global Hospitality: Investments, Sustainability and New Models for the Mountains
Il dibattito si è poi concentrato sulle sinergie tra mare e montagna, esplorando come l’ospitalità possa diventare uno strumento chiave nella valorizzazione dei territori. Come ha sottolineato Matteo Giacomelli (Gruppo Lungolivigno), “Non vendiamo solo camere, ma raccontiamo la storia del territorio che siamo chiamati a preservare”. Al tempo stesso, Edoardo Lanzetti (Alpitour World) ha messo in evidenza come l’ospitalità debba essere un equilibrio tra la centralità dell’ospite e la valorizzazione autentica dei luoghi. Un altro tema centrale è stato il wellness, ormai al cuore delle aspettative dei turisti moderni. Alberto Arrighi (QC Terme) ha infatti descritto l’esperienza del benessere come una vera e propria immersione sensoriale in ambienti naturali e architettonici unici.
The Future of Hospitality: Design and Sustainability
A key moment was the set-up of the Wunderkammer, to which CAP Arreghini contributed with its colours and chromatic solutions. This “future chamber” offered participants a multisensory experience. Between sounds, scents and images, the installation guided the audience on a journey exploring the potential of design and the needs of sustainability, presenting a new way of conceiving hospitality: innovative, surprising and always respectful of the environment and local culture.
Vette e Onde Experience: A Journey that Continues
The journey of Vette e Onde Experience 2025 does not stop in Livigno. After this event, the tour will continue in Amalfi on October 23–24, where the focus will be on the tourism opportunities and hospitality of coastal destinations. Another opportunity to reflect on how mountain and seaside destinations can evolve in a rapidly changing world.
CAP Arreghini: Driving Innovation in Design and Hospitality
CAP Arreghini brings to the construction, architecture and design sectors a vision oriented towards quality, beauty and sustainability. Its participation in events such as Vette e Onde Experience 2025 confirms the company’s active role in supporting projects with a future-oriented outlook. CAP Arreghini positions itself as a strategic partner for professionals and designers, offering advanced solutions that combine aesthetics, functionality and respect for the environment. With its integrated approach to colour, material and technology, CAP Arreghini actively contributes to transforming tourist destinations into places that are increasingly authentic, experiential and sustainable. A commitment that goes beyond the product, translating into a concrete contribution to design culture and to building a more conscious future for communities and territories.
